Super-Pharm – Sunday Eco

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Super-Pharm approached us with a need to launch a new range of their cleaning products. The core idea was based on the assumption that cleaning products shouldn’t be too serious, boring, or formal. Instead, we had a green light to create something colorful, vibrant and fun! We approached this by creating a series of colorful and witty illustrations loosely referring to specific products or their fragrances. We used a whimsical, lively style. We also depicted some poses or situations not related to dull chores but rather to fun time, relaxation and cool stuff! Furthermore, we selected a beautiful color palette, blended it perfectly with illustrations, and made sure that the entire product range looked stunning when shown together. As a result, we achieved a beautiful and easily approachable range of products that are pleasantly surprising on a market shelf.